About

AI companies have sewn artificial intelligence into applications in our schools, local police departments, hospitals, workplaces, and homes. We need to understand how these technologies are reshaping our world and the consequences of falling short of their promise.

Proof is a nonprofit newsroom committed to questioning, testing, and investigating the social impacts of AI. Since relaunching in 2026, we’ve been rigorously reporting on the effects of AI on people’s lives.

What’s different about Proof’s approach?  Proof believes that journalism can increase its rigor by learning from the scientific method. Rather than focus on the outdated notion of objectivity, Proof’s highly experienced reporters develop a hypothesis and collect and analyze the best available information to test it. We are transparent about our findings, our reporting process, and the limitations of our work, which are presented in an “ingredients label.”

How will Proof reach fragmented and distracted audiences? Proof believes in meeting today’s audiences where they are, whether they are scrolling Instagram or bingeing YouTube. All our reporting is available free of charge, and we strive to make the important relevant. Proof makes its rigorous techniques the centerpiece of its reporting through short-form videos, illuminating graphics, newsletters, partnerships with online content creators, and collaborations with established newsrooms.

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Proof is a fiscally sponsored project of Aspiration, a registered 501(c)(3) nonprofit organization. See more about our commitment to editorial independence and donor transparency.